LITE AND BATHU
From the makers of all things extraordinary, Castle Lite, and the sneakers that run the streets, Bathu, comes a limited edition collaboration to help consumers dial up their street cred as they reintegrate into society.
After months spending days indoors in tracksuits and PJs, South Africans finally have a chance to be outdoors and head into summer in style. This summer, two of the country’s most loved brands are launching a limited-edition sneaker to help Mzansi unbox themselves as they venture into the new normal in style.
This collaboration ignites the expression of one’s individuality through style. Only 2000 pairs of this limited edition sneaker will be produced and the first sneakers will be available to purchase at a launch on the 26th of September 2020 at a Bathu store chosen by the public. Following the launch, the sneakers will be available to purchase online at www.bathu.co.za, however only a total of 100 pairs will be sold and the remaining sneakers are up for grabs as competition prizes. All consumers need to do to enter the competition is purchase a case of Castle Lite at selected stores nationwide (Checkers, Shoprite, TOPS at SPAR, Makro or Pick n Pay) to stand a chance to win!
“There is nothing better than stepping out in something that gives you confidence, something representative of your personality. Castle Lite has always been the beer brand that pushes boundaries and together with Theo Baloyi, we have managed to design something that did just that. The Castle Lite x Bathu collab enables consumers to have fun and look good doing it. ” said Castle Lite Brand Director, Silke Bucker.
Castle Lite and Bathu want to use this campaign to inspire their fans to live life in style and savour every moment of enjoyment with an extra cold Castle Lite and with the shoes that run the streets. “This collaboration is a result of likeminded brands walking the same journey with the same audience who put the enjoyment in self-expression. And so, we want everyone who wears the sneakers to feel that they are on top of their game,” said Bathu Founder, Theo Baloyi.
The brands say that this sneaker has been created with their target market in mind. Someone who doesn’t like to be restricted or boxed in. “Not by lockdown, status quo, stereotypes and not even by their circumstance. They want to be seen for who and what they really are. They always want to take it a step further and do the most. The Castle Lite x Bathu sneaker allows them to Unbox Themselves with the shoes that run the streets,” Bucker concluded.
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