01 OCTOBER, CAPE TOWN – For the second consecutive year, Spotify joins Rocking the Daisies as the official music streaming partner. The global brand recently celebrated its one year anniversary since the platform launched into the local market, benefitting music lovers and artists alike by giving fans access to a catalogue of over 50 million tracks and over 3 billion playlists and the ability to continuously discover new music whenever and wherever they want.
Last year Rocking the Daisies became the first event in South Africa to implement a playlist generator, following in the steps of Coachella. It served users music from the line-up that matched their general listening habits. This was connected to Spotify via the Festival App giving users the ability to stream full songs, in-app. Spotify, has again come on board to provide festival-goers with individually curated playlists, matched to their listening tastes and featuring acts from the festival line up. Test is out here!
“Spotify immerses itself in the markets and cultures where it is available by curating music specifically tailored to the local audiences. Spotify has been an instrumental vehicle for South African artists to enter an international stage, allowing them to showcase their music to a diverse crowd of more than 232 million monthly active listeners, while introducing global audiences to music and artists they may otherwise not have been able to discover. We are thrilled about our partnership with Rocking the Daisies supporting this year’s exciting line-up, where music fans around the world can access and enjoy their songs,” says Claudius Boller, Spotify MD, Middle East & Africa.
Spotify has launched a Festival Hub, which currently features A Taste of Daisies, an extensive playlist featuring talent from the upcoming CAN DO! Is Rocking the Daisies 2019 festival – perfect to get festive-goers ready for the experience. The hub will continuously be updated and feature playlists from South Africa’s top music festivals.
Download the Spotify app via the Android or iOS app store or by heading to www.spotify.com – to embed Spotify into a website – right-click on any playlist, go to ‘share’ and copy embed code.
Download the Rocking the Daisies 2019 festival app here, and get ready for SA’s biggest three-day music experience!
Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by these creators. Everything we do is driven by our love for music. Discover, manage, and share over 50 million tracks for free, or upgrade to Spotify Premium to access exclusive features including offline mode, improved sound quality, Spotify Connect and ad-free listening. Today, we are the world’s largest global music streaming subscription service with a community of over 232 million users*, including over 108 million* Spotify Premium subscribers, across 79 markets. For more information, images, or to contact the press team, please head over to our press page at http://press.spotify.com/.
*As at August 2019
ROCKING THE DAISIES SOCIALS
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CAN DO! SOCIALS