Showmax and Laugh Africa announce the 2025 Roast of Helen Zille
Johannesburg, 04 April 2025 – Showmax has announced that Helen Zille will be the next high-
profile figure to take the hot seat in the 2025 Roast. Known for her bold opinions and fearless
approach, Zille is no stranger to public scrutiny – and this time, she’s stepping right into the fire,
willingly.
They say it takes a brave person to accept the challenge of being roasted at Africa’s greatest comedy
festival, but Helen Zille is confident that she can do it, stating: “people do it behind my back, so why
not let them do it to my face?”
With a jam-packed line-up of comedians and panellists, the 2025 Showmax Roast promises to be the
biggest yet. According to Laugh Africa Comedy Festival creative director, Stuart Taylor, “Selecting the
right roastee is a science – it’s the fine line between a cock-up and a laugh-up, and no one walks that
line quite like Helen Zille. She is a heavyweight in politics, and she’s also a lady so we will handle her
with care.”
Zille’s appearance is expected to draw curiosity and interest, from both the roasters and the
audiences. Love her or loathe her, she brings a “say-it-like-it-is” candour that is compelling and hard
to ignore. From her infamous rendition of Brenda Fassie’s Vuli Ndlela, to her unfiltered approach,
Zille doesn’t hold back. “I say it like it is and I get roasted on social media and in the press all the time
– so why not put it on the main stage? If people are going to laugh, I’d rather join them, showing
Africa that I can dish it out as much as I take it – all under the umbrella of fun and banter,” says
Helen Zille.
The upcoming Roast will dish out comedy in its purest form, with a big side helping of politics and
opinions served hot. Expect outrageous punchlines, wild comebacks, unfiltered truths, and more
than a few jaw-dropping moments. Nothing is off the table.
“It’s a family event so the code of conduct is in place, everyone is welcome,” says Taylor. “The Roast
of Minnie Dlamini in 2024 set the bar high, bringing the heat in hilarious, unexpected ways. Expect
nothing less for Zille; and remember, we only roast the ones we love.”
Tracy-Ann Van Rooyen, “At Showmax, we’readds,ShowmaxExecutive Head of Content Strategy at
outspoken,oast is the perfect place to do it. Helen Zille is boldRand the–not afraid to stir the pot
oast. We’re thrilled to bringRexactly the kind of personality that makes for an unforgettableand
.”fearless comedyandof sharp witeventanother wildly entertainingaudiences
Deon Cole to headline Laugh Africa Comedy Festival
Adding to the fun, the jeers and the jokes at the Laugh Africa Comedy Festival will be headline act
Deon Cole. Hailing from the US, Cole will bring his observational humour and deadpan delivery to
the main stage. A massive name in the comedy and film industries, Cole is known for his standout
performances on Black-ish and Grown-ish, where he plays the eccentric yet lovable Charlie Telphy.
Cole’s Chicago South Side upbringing has been a huge influence on his comedic perspective and
story-telling style and he’ll no doubt have audiences in stitches.
What to expect at the Laugh Africa Comedy Festival
The festival is a dazzling showcase of laugh-out-loud comedy and promises a weekend of side-
splitting performances. From Friday, 2 May to Sunday, 4 May 2025, the Sandton Convention Centre –
set in the heart of Johannesburg’s bustling business and entertainment district – will once again
come alive as a vibrant hub of belly-laughs and festivities. The three-day festival will include two-
night international headline act Deon Cole, and other comedy shows across a variety of comedic
styles, and the Roast of Helen Zille. A special focus on African acts brings together the continent’s
top comedic talent, celebrating diverse cultures, voices, and stories through the universal language
of laughter.
The lineup is star-studded with Felix Hlophe, Trevor Gumbi, Eugene Khoza, Celeste Ntuli, Nina
Hastie, Angel Campey, Allan Committie, Rob Van Vuuren, Jam Jam the Comedian, Kagiso ‘KG’
Mokgadi, Mark Banks, Nonto R, and Robbie Collins as comedy acts. Added to this stellar lineup are
Griff from the USA, Salvado Ombokolo from Uganda and Eric Lu Savali from Kenya.
Secure your ticket to laughter at www.ticketpro.co.za or www.laugh-africa.com.
The festival is open to persons 16 years and older.
//End
About Laugh Africa Comedy Festival
The Laugh Africa Comedy Festival is a groundbreaking new event in the comedy landscape. It
transcends borders, languages, and cultures under the banner of laughter, providing a unique
platform for both established and emerging comedians from around the world. This festival is not
just an event; it’s an experience that celebrates comedic artistry and connects performers with
audiences in an unparalleled celebration of humour. To learn more about the festival, please visit
www.laugh-africa.com.
About Showmax
Showmax, launched in 2015 and available in more than 40 markets across the continent, is a leading
African streaming service. It offers a unique combination of original African content, first and
exclusive international series, popular movies, premium documentaries, and the best kids’ shows,
and a mobile-only product to watch the Premier League and Betway Premiership. For more
information, visit https://www.showmax.com/ .
For media queries, please contact:
Didi Masoetsa
hello@laugh-africa.com
+27 81 828 7660
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