Almost a year removed from his last release, today South African musician Priddy Ugly drops two brand new singles, ‘Reminder To You’ and ‘Rainbow.’
Last week, Priddy Ugly announced the dynamic partnership between his burgeoning Global African Sounds (GAS) record label and Steyn Entertainment’s STAY LOW imprint, where he now holds the title of record label executive alongside Vaughn Thiel. These singles serve as the first official releases from the collaborative venture.
‘A Reminder To You’, produced by frequent collaborators Herc and wichi1080, is the third instalment in a series of songs carrying the ‘Reminder’ namesake, on which Priddy Ugly channels the kind of conscientious introspection that has earned him the respect of the most pensive minds in music; while ‘Rainbow’, produced by multi award-winning producer Shooterkhumz, explores the pendulum of joy and trepidation that plague a young father raising a daughter in the 21st century.
The tandem drop is accompanied by a simple but profoundly cinematic visual that delivers aesthetically on the juxtaposition created by the polarising energies of the songs. Directed by White-Flame and Fred-From-Yesterday, the piece was filmed in Birch Acres, Kempton (Johannesburg) on the very streets where Priddy Ugly – real name Richardo Moloi – was raised.
On pairing these releases in one drop, the 28 year-old musician says, “Life is a spectrum. That’s the sincere experience of being a human being; that some days you feel militant and on other days, you feel vulnerable and ponder on the what the future holds. More than anything, I am extremely proud of these songs and hope they will set the tone for what’s to come for me musically in 2021.”
Priddy Ugly is currently working on his anticipated sophomore album slated for a 2021 release, set to be the first official project of the STAY LOW x GAS venture.
You can download and listen here:
A Reminder To You: http://bit.ly/3vaXJpx
Watch the visuals for ‘A Reminder To You/Rainbow’ here
Founded in 2020, STAY LOW is a Johannesburg based Record Label and Management Company, which falls under the greater Steyn Entertainment umbrella. The multi-faceted talent label is dedicated to empowering independent artists across various disciplines, with the brand focused on creating a landscape that connects African talent to the rest of the world. Current talent includes multi-platinum and award-winning artists; Zoocci Coke Dope and Shooterkhumz, accomplished producers and artists such as Priddy Ugly, Wichi1080 and Herc, along with the likes of ground-breaking artists such as lordkez & Mars Baby, to name a few. The brand further focusses on talent across other disciplines including one of Africa’s most accomplished Dancers in Bontle Modiselle, and award-winning Head Chef extraordinaire Katlego Mlambo.