Johannesburg, 27 July 2020, MTV Base and Durban Tourism are bringing you a sizzling virtual first, the Durban July Township Lounge experience, in the comfort of your home. MTV Base Takeover – Durban July Township Lounge Experience, brought to you by Durban Tourism, premieres on Friday, 31st July on MTV Base (DStv Channel 322) at 16:00 CAT featuring a line-up of Durban’s hottest talent. This includes Gqom Queen, Babes Wodumo, Tzozo, Professor, Tipcee and many more featuring performances at Durban’s iconic venues such as Eyadini, Coastal Lounge, Mojo’s Car Wash and Shisanyama and others.
The city of Ethekwini is usually buzzing with celebrations and parties during this time of the year with the who’s who in the entertainment industry, socialites and politicians making their way to the hottest place to be during this season to celebrate one of the most talked about annual events in the country, the Durban July. This year however, with the pandemic and people navigating their way through the new normal, the Durban July experience has been innovated into a virtual experience enjoyed from the comfort and safety of homes across the country and continent.
Monde Twala, Senior Vice President and General Manager for ViacomCBS Networks Africa commented, “We are proud to partner with Durban Tourism on this innovative virtual experience. MTV Base is a brand that has always been on the pulse of creativity, we hope viewers will enjoy the cultural and music experiences that showcase iconic hotspots in Durban with some of the most talented artists the country has to offer.”
Durban is home to some of the most scenic tourist landmarks in the country and is normally a hive of activity during the cold winter months. The new normal is offering unchartered opportunities and Durban Tourism together with MTV Base are highlighting Durban as a natural and cultural destination post lockdown.
“Durban is the premier holiday destination on the African continent and it is known for delivering unforgettable experiences. With the Durban July Township Lounge Experience, we aim to showcase the best of Durban’s entertainment, culture and township leisure tourism hot spots in our local townships. This is a powerful platform that continues to promote our destination in partnership with our artists during the pandemic,” says Winile Mntungwa Deputy Head from Durban Tourism
Tune into MTV Base (DStv Channel 322) for the Durban July Township Lounge this Friday the 31st July at 16:00 CAT.