Global Brand FILA continues partnership with Local footwear brand Drip
Recently announcing an exciting clothing collab – Proudly South African Brand Drip together with International Italian Brand FILA, continue to set trends with the release of new colour ways and apparel styles from their limited-edition collection.
Sharing more from the epic partnership led by CEO of The Drip Group Lekau Sehoana, and Product Development Manager at FILA South Africa; the iconic brands have collaborated to release additional pieces as part of their 3 fashion drops that were produced, designed and inspired by Drips’ signature bold designs, together with FILAs’ dedication to basketball and sport.
Currently retailing at selected stores, FILA and Drip have partnered with lifestyle store SHESHA to ensure that the second drop, alongside other limited-edition items are accessible to all street fashionistas. Just like FILA and Drip – SHESHA is trusted and respected for shaping culture and providing quality, premium drops to the street fashion community and fans and will stock limited edition sneakers, socks, bucket hats and more from the epic collection.
Dripped out in summer fashion trends with light colours dominating this part 2 of the FILAxDrip collection, lead model and music influencers once again showcase all the new pieces for this campaign. Making a style impact within the lifestyle culture scene – Molly P, KashCPT, Azi and Crystal continue to embody and carry the essence of this limited-edition collection and these new retail pieces.
As a fashion killer in the game, TV Personality and award-winning rapper Nomuzi “Moozlie” Mabena, shares creative direction on the collaboration – which remains trendy with a variety of collectable bucket hats, socks, shirts, shorts, sneakers and more. The rapper directed Molly P, KashCPT, Azi and Crystal for the overall look & feel for this innovative collaboration.
Drop 2 of the FILAxDrip limited edition collection retails from R399 – R2199 and is exclusively available at:
- FILA online: wwww.fila.co.za
- Selected DRIP stores & DRIP Online: www.dripsa.co.za
- Selected Shesha stores & Shesha Online: www.sheshalifestyle.com
From Friday 28 October 2022.
