(Johannesburg, 25 October 2024) — This Día de los Muertos, Espolòn invites you to join the fiesta of life and legacy in honour of loved ones who have passed. More than a time to remember, El Día de los Muertos (“Day of the Dead”) celebrates the reunion of spirits with those who loved them, and Espolòn is here to help you mark the occasion in true Mexican style.
El Día de los Muertos spans three days from October 31 to November 2, bringing families together in Mexico and beyond. It’s not about mourning but celebrating. Each day holds special significance:
31 October: This is the starting point, when spirits begin their journey to the world of the living.
1 November (Día de los Inocentes or “Day of the Innocents”): This day is dedicated to the spirits of children, often called Angelitos (little angels).
2 November (Día de los Muertos or “Day of the Dead”): Families welcome the spirits of adults, setting up elaborate ofrendas (altars) with photos, candles, food, and favourite items of the deceased.
For Espolòn, this holiday resonates deeply. In October 2020, Espolòn lost Cirilo Oropeza, the visionary Maestro Tequilero who revolutionised tequila-making. Cirilo’s passion built a spirit embodying courage, creativity, and authenticity—all qualities deeply celebrated in Mexican culture.
To honour Cirilo’s memory and embrace the lively spirit of Día de los Muertos, Espolòn has introduced three new cocktail recipes: the Espolòn Old Fashioned, Grand Margarita, and Mexican Mule.
Espolòn Old Fashioned
60ml Espolòn Añejo
1 bar spoon agave nectar
2 dashes Angostura bitters
Stir ingredients with ice until well-chilled, then strain into an Old Fashioned glass over a large ice cube. Garnish with an orange twist and a maraschino cherry for a warm, rich finish.
Grand Margarita
45 ml Espolòn Reposado or Espolòn Blanco
30ml fresh lime juice
15ml agave syrup (adjust for sweetness)
15ml Grand Marnier or Cointreau
Shake ingredients with ice, then strain into a salt-rimmed margarita glass or rocks glass with ice. Garnish with a lime wheel to add a zesty flair.
Mexican Mule
45 ml Espolòn Blanco
15ml fresh lime juice
Ginger beer to top up
Fresh mint and lime wheel for garnish
In a mule mug or highball glass, combine Espolòn Blanco and lime juice over ice. Top with ginger beer, then garnish with fresh mint and a lime wheel for a refreshing and spicy kick.
Join Espolòn’s community and keep up with the latest cocktail creations, celebrations, and more. Follow Espolòn on Instagram and Facebook for a front-row seat to all things tequila.
-ENDS-
ABOUT ESPOLON
The story of Espolòn lies in the heart of Mexican history itself. Distilled from hand-harvested 100% Weber Blue Agave in Los Altos, the Highlands region of Jalisco, the award-winning tequilas are the pride of the Casa San Nicolás and are made blending Mexican tradition with modern techniques. A dream come true for Master Distiller Cirilo Oropeza, Espolòn pays homage to the legendary rooster, and is a tribute to the artists who inspired the world with their portrayals of the rich, storied culture of Mexico. Espolòn’s striking bottle artwork features the calaveras (skeletons) depicting key moments in Mexican history, and led by the proud rooster, Ramón.
Espolòn, at its heart, is a tribute to Mexican culture. Each bottle’s label captures a different moment or aspect from Mexico’s history or culture, but all pay tribute to one true luminary – José Guadalupe Posada. Posada was a 19th century artist and printmaker, a real pioneer, and a bit of a rebel. His most famous work, the calaveras (skeletons), were a powerful commentary on the social injustices of his time. He gave his people a voice and gave the art world a style that continues to influence pop culture today.
ABOUT CAMPARI
Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spreading across Global, Regional and Local priorities. Global Priorities, the Group’s key focus, include Aperol®, Appleton Estate®, Campari®, SKYY®, Wild Turkey® and Grand Marnier®. The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. It has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas. The Group’s growth strategy aims to combine organic growth through strong brand building and external growth via selective acquisitions of brands and businesses.
Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries. The Group employs approximately 4,000 people. The shares of the parent company Davide Campari-Milano N.V. (Reuters CPRI.MI – Bloomberg CPR IM) have been listed on the Italian Stock Exchange since 2001. For more information: www.camparigroup.com/en
Please enjoy our brands responsibly.
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