Africa’s biggest supporter of Hip-Hop culture, Castle Lite has sent chills throughout the continent as they revealed that ground-breaking rapper, Cardi B will headline this year’s Unlocks experience.
Set to perform at the TicketPro Dome in Johannesburg, South Africa on 12 June 2020, Cardi B is one of the most sought-after voices in global Hip-Hop yielding a Grammy award and a world record for the Most Simultaneous Billboard US Hot R&B/Hip-Hop Top 10 entries by a female. This year, Castle Lite is proud to have her headline the Unlocks experience as it celebrates its 10th year.
This is a big year for Castle Lite Unlocks as the brand not only celebrates a decade of making a bigger contribution to African Hip-Hop than any other brand, but also a decade of having given local fans of the genre, a once-in-a-lifetime opportunity to see their favourite chart-topping stars such as Drake, J Cole, Chance the Rapper, Kanye West, Travis Scott, Post Malone, and Meek Mill. And now Cardi B’s performance marks a triumphant 10-year anniversary of the Unlocks experience.
“Castle Lite prides itself in not only being a market leader in the beer category, but also in our commitment to making a positive contribution to African Hip-Hop culture. We couldn’t be more excited to reveal the multi-award winning Presshit-maker, Cardi B as this year’s headliner,” said Castle Lite Brand Director, Silke Bucker.
The brand made the big reveal on Thursday, 20 February after having given loyal Castle Lite Unlocks fans an exclusive first dibs at Early Bird tickets to the 2020 experience. The internet was a buzz with news of Unlocks 2020 tickets being sold from as little as R50.
Devoted fans of the Castle Lite Unlocks movement purchased their Early Bird tickets prior to finding out who this year’s headlining act would be. This dynamic pricing model gives our consumers the ultimate opportunity to experience Castle Lite Unlocks for a fraction of the regular cost while relying on the concert’s reputation to bring the biggest stars in the world to South Africa.
The campaign saw tickets at each phase selling in a record-breaking 10 seconds and sky-rocketing to the 4th most visited site in the world by number of visits and is now the most visited site in Africa. At any given moment, 10s of thousands of Hip-Hop lovers camped on the site in hopes to snatch one of the Early Bird tickets.
Consumers who missed out on this feast of Early Bird tickets can purchase their concert package deals at their full retail price starting at R690 from as of Friday, 21 February 2020.
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Distributed on behalf of Castle Lite by M-Sports Marketing Communications: (011) 781-9724
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