Johannesburg, 9 April¬†–¬†MTV Base (DSTV channel 322)¬†is set to launch yet another ground-breaking local Hip Hop music series¬†YO! MTV Raps Africa¬†which will be hosted by the hip-hop guru¬†Siyabonga “Scoop” Ngwekazi¬†alongside rapper and songwriter¬†Nadia Nakai. Known as the home of street culture and representing what the millennial generation wants right now,¬†MTV Base¬†saw the time fitting to reboot and localize one of the most influential hip-hop formats celebrating youth culture through music, fashion and lifestyle.

Commented¬†Monde Twala, Vice President of Youth, Music and BET at Viacom International Media Networks Africa (VIMN Africa),¬†“We are rooted in empowering and showcasing raw creative talent across our platforms.¬†YO! MTV Raps Africareflects our audience and serves as inspiration to elevate music and culture”.

This first production which features¬†Kwesta,¬†Riky Rick,¬†Sho Madjozi¬†andYoungstaCPT¬†will include special segments that tell unique stories and discover compelling people and trends in the local hip-hop scene.¬†YO! MTV Raps Africa, will zoom into the local hip-hop culture with music at the core from the industry’s current¬†heavyweights as well as emerging talent re-defining their hip-hop narrative.

This is the first time that the MTV International-produced series has gone local following the network’s announcement in September 2018 that it is launching local versions of its legendary hip-hop franchise in¬†Africa, United Kingdom, Germany and Southeast Asia.¬† This comes after¬†30-years since the¬†first episode of¬†YO! MTV Rapsaired in the USA¬†in 1988 with legendary hip hop crew¬†RUN DMC¬†interviewing the likes of¬†Ice Cube,¬†Rakim,¬†Biggie,¬†Tupac,¬†Mary J Blige¬†and the¬†Wu Tang Clanwhich saw the revolution of hip hop finally televised. This original series was crucial to the rise of rap music¬†and created a global passion for the genre and greater hip-hop culture.

On the continent, the nine-episodes of¬†YO! MTV Raps¬†will be produced by¬†The Visual Content Gang ‚Ästa young, black boutique production house that prides itself of “being obsessed with African, global popular culture and how visual content can be used to push popular culture in a progressive direction”. This will be the fourth project the¬†production house has created in collaboration¬†with¬†MTV Base¬†after producing two seasons of¬†Gqom Nation¬†and a Gqom doccie since 2017.

Watch the reinvention and fresh new spin of the iconic hip-hop show YO! MTV Raps Africa when it premieres on MTV Base (DStv channel 322) on Thursday, 25 April 2019 at 18:00 CAT.

For more information on YO! MTV Raps Africa, like and chat to us on Facebook at MTVBaseAfrica, or join the conversation about the channel on Twitter and Instagram @MTVBaseAfrica using the hashtag #YOMTVRaps.

Hip Hop 411

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