JOHANNESBURG – Volvo Car South Africa appoints prominent media personalities Thapelo Mokoena, Altus Theart and Jessica Nkosi, to be its brand ambassadors.
As a brand inspired by people with a clear vision about their future, Volvo Car South Africa has made a strategic decision to partner with local public figures who inspire change and are breaking boundaries in the country.
Mokoena, Theart and Nkosi have, throughout the years, demonstrated what it takes to be successful in their respective careers. They have shown innovation and desire to be leading role models in society.
“As Volvo Car South Africa our commitment to the South African market is to showcase mobility lifestyle solutions through safe and technologically advanced cars,” says Volvo Car South Africa Head of Marketing and Communications, Charmagne Mavudzi. “Central in achieving this goal is collaborating with individuals and organisations that share our passion and vision for people and progressive transformation.”
Popularly known for his role on Nothing for Mahala as Axe Gumede, Mokoena is a perfect fit to represent Volvo.
“I have always been a fan of Volvo and believe the Swedish luxury vehicles company is a perfect reflection of my values where family and people are the center of all I do,” says Mokoena.
Altus Theart says a Volvo Car represents not only luxury but intuitive design focused on putting people first.
Jessica Nkosi who is the leading lady on the popular telenovela, Isibaya says the brand resonates well with her personal values. As a new mother she is keen to maintain her individuality whilst still growing her brand.
Since the first Volvo rolled off the production line in 1927 and known to have invented the seat belt, the brand has grown to be one of the most respected premium car brands now preparing for a new future that will be all-electric, autonomous and connected.
“Our vision is to be the world’s most progressive and desired premium car brand that strategically partners with people who are their authentic selves. Mokoena, Theart and Nkosi represent our values, progress and success,” says Mavudzi.