31 January 2020
This Valentines, Cadbury P.S invites fans to ‘Sing a Love Note’ for their loved ones offering them the chance to win declarations of love in the form of personalised serenades, preformed by the band Simple Stories in the #FindLoveInYourLanguage campaign, as well as the grand prize declaration of their love on a digital billboard.
The campaign celebrates love for its layered persona because in 2020, love can be anything you want it to be. Whether it is self-love , puppy love, boitjie love, squad love, sister love, mama love, papa love – any love is love with Cadbury P.S Limited Edition ‘ I love You’ bars. You can express and find love in your language.
If you want to spoil your loved one and show how much he or she means to you this Valentine’s Day in a novel way, simply find the preloaded Cadbury filter on Facebook and Instagram, choose your love language and sing your heart out. Don’t forget to tag your loved one and Cadbury P.S and finally share your love note to your feed.
Once you’ve uploaded your ‘Sing a Love Note’ entry, there are three chances for you to win a personalised serenade, with the grand prize winner being rewarded with their own personalised outdoor billboard to declare their love publicly on Valentine’s Day.
The panel of Cadbury P.S Find Your Love in Your Language judges represent different kinds of love, including; Blogger Aisha and her husband Kevin, high school sweethearts; Lasizwe and Cedric, the bromance between a social media star and actor, Zamani and Nandi, on-screen lovers in the show Isithembiso and Azola and Siba showbix sisters with an unbreakable bond.
Simple Stories, the much-loved Bloemfontein boy that will be serenading the lucky winners loved ones, are three talented guys who share the same love and passion for music. CJ van Wyk, Naledi Mohapi and Sam Akach cannot wait to serenade your loved one with their feel-good vibes.
Last year, through the release of our limited-edition range of chocolate bars we helped South African’s say “I LOVE YOU” in different languages, allowing fans to express love in a way that is true to their culture. This year we are taking the idea of finding your love language further and asking Cadbury P.S fans to sing their hearts out for the one they love, because different type of loves should be celebrated too.
Lara Sidersky, Mondelez SA Category Lead for Chocolate
For more information on the ‘Sing a Love Note’ campaign, visit the Cadbury P.S Website, or @CadburyPS on Facebook or follow us on Twitter on @CadburyPSBar or on Instagram @cadburyps_bar #FindLoveInYourLanguage
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