SECURE YOUR GUAP THIS FEBRUARY WITH ‘MTV BASE SPARKS’ A COLLAB WITH CAPITEC

Johannesburg, 11 February 2025 – MTV Base Sparks is teaming up with Capitec to make the youth of Mzansi fall in love with their finances this February. Leveraging MTV Base’s influential platform, the partnership seeks to drive financial literacy and equip young individuals with the knowledge and skills required to secure a financial future.

A fun docuseries, MTV Base Sparks brings together unconnected celebrities to speak about stories that have never been shared publically. Premiering on 26 February at 17h30 on MTV Base (Channel 322 on DStv), this season will feature a segment around money matters with celebrity guests Blxkie, Ch’cco, Thee Buhle, Dee Koala, Aymos, Azana, and Boohle answering interesting financial questions that will provide viewers with real-life financial insights.

Commenting on the importance of such partnerships, Monde Twala, Senior Vice-President and GM of Paramount Africa and Lead of BET International said, “Working together with brands like Capitec is key to providing young people with the tools they need to shape their future. February is a month about celebrating love, and what better way to celebrate self-love than by equipping and empowering the youth of Mzansi with financial knowledge that will be building blocks to a better financial future.”

Asha Patel, Head of Brand and Communications at Capitec, added, “Capitec is all about pushing the envelope, questioning the status quo, and adapting to our clients’ ever-evolving needs. Our relentless pursuit of excellence and continuous improvement that will help young South Africans grow is driven by our founding principles of simplicity, affordability, accessibility and personalised experiences. That’s why we’re excited to team up with MTV Base and empower South Africa’s youth to realize their financial aspirations for the future.”

Look out for MTV Base Sparks: A collab with Capitec at your university campus as Lerai chats to students about their stories and features them on the show! Activations at universities will kick off on 13 February at UCT, followed by UP on 20 February and then UJ on 28 February – so be on the lookout for Lerai and the MTV Base Sparks: A collab with Capitec takeover.

Capitec and MTV Base – equipping the youth of Mzansi with tools to make smart money decisions and achieve their dreams.