ohannesburg, 19 June – Paramount, Africa’s leading entertainment brand, is proud to announce the addition of four talented individuals to its esteemed Culture Squad line-up. As part of Paramount’s commitment to opening up the industry for youth and providing them with a platform to shine, the new members will join the existing Culture Squad champions across various Paramount brands.
Youth month in South Africa holds a special place in Paramount’s heart, as it celebrates the vibrancy, creativity, and potential of young talent. With this in mind, Paramount is thrilled to introduce the following Culture Squad members who will undoubtedly bring fresh flavour and innovation to BET, MTV Base and Nickelodeon.
Candice Modiselle for BET: As a passionate advocate for youth empowerment, Candice Modiselle is an influential figure who will represent BET with her exceptional talent and insight. Her unique voice and dedication to uplifting the youth will undoubtedly contribute to BET’s mission of promoting black culture and entertainment.
Teboho “Caddy” Tsotetsi for MTV Base: Teboho Tsotetsi, better known as “Caddy,” is a rising star in the South African entertainment industry. With his infectious energy and unparalleled enthusiasm, Caddy will light up the screen on MTV Base South Africa, captivating audiences with his magnetic presence.
Craig Nobela for Nickelodeon: Craig Nobela brings a wealth of experience and creativity to the Nickelodeon family. His playful spirit and knack for connecting with younger audiences will undoubtedly make him a beloved figure on the channel. Craig’s talents align perfectly with Nickelodeon’s commitment to providing entertaining and educational content for kids.
“We are thrilled to welcome these exceptional individuals to the Culture Squad during Youth Month. Our goal is to provide a platform for young talent to shine, and these new members embody the spirit of creativity and innovation that drives our brand. We believe that by opening up the industry and showcasing diverse voices, we can inspire and empower the youth,” says Monde Twala, Senior Vice President and General Manager for Paramount Africa and Lead for BET International.
In addition to these exceptional individuals, MTV Base is once again delighted to mention Susan Pajwok from Nigeria, who recently joined MTV Base Rest of Africa. Susan’s impressive talents and unique perspective will contribute to the channel’s goal of promoting African music and culture across the continent.
While welcoming the new Culture Squad members, Paramount also recognises and appreciates the ongoing efforts and contributions of the existing Culture Squad champions across all channels. We would like to send a major vote of thanks to Nomalanga Shozi “The Flame”, Tshego Koke , Shamiso Mosaka, Ilooise ‘Ilo’ Omohinmin, and Lerai Rakoditsoe, their dedication and passion have been instrumental in driving Paramount’s success and commitment to youth-oriented programming,” comments Twala.
Paramount is excited to embark on this journey with the new Culture Squad members, as they bring their talent, passion, and creativity to inspire and empower the youth. Together, they will continue to push boundaries, create impactful content, and foster a culture of inclusivity and diversity within the industry.
ENDS
About Paramount Africa
Multimedia entertainment powerhouse Paramount offers the most comprehensive international broadcast portfolio on the African continent, reaching more than 100 million viewers across 48 territories in Africa. Paramount currently comprises 10 separate TV channels and 5 consumer websites, as well as multiple mobile and social media sites. The company’s African business interests include content production and distribution; spot sales, 360-degree sponsorships, events, mobile, digital and consumer products.
About MTV Base
MTV Base is the leading youth media brand inspired by music in nearly 180 countries and 450 million homes worldwide, connecting with over 350 million fans across all social media platforms. A unit of Paramount Global, MTV Base operations span across cable and mobile networks, live events like the MTV Africa Music Awards, reality shows, and music shows. For more information about MTV in Africa, visit http://www.mtvbase.com.
