San Francisco, September 26, 2024 – Based in Seoul, fashion label ADSB ANDERSSON BELL defies traditional norms by merging contrasting elements to capture the essence of innovation and aesthetic harmony. Weaving together a tapestry of diverse cultural elements into a singular, cohesive vision, the label has emerged as a transformative art form. Like ADSB ANDERSSON BELL, Levi’s® reinterprets staples of fashion and brings together seemingly disparate elements of culture to craft something bold and new. By deconstructing classic Levi’s® styles and materials into reimagined pieces, the first-ever Levi’s® x ADSB ANDERSSON BELL collection creates something beautifully unexpected.
The ten-piece Levi’s® x ADSB ANDERSSON BELL collection features a Pleated Skirt, Denim Corset, Spliced Trucker, Half Trucker, Overlay Jean, Baggy Jean, Mini Dress, Cinched Blouse, and Second Skin top.
Designed to be worn together, the Denim Corset and Pleated Skirt offer the perfect matching set. The midweight Pleated Skirt includes sewn pleats, a front zip fly, and co-branded patch on the back hip. Crafted with halter top strap detailing, adjustable button holes, and a garter detail that can connect to the skirt, the Denim Corset’s gusseted lace-up details on the back offer first customization for a range of body types.
The deconstructed and reconstructed Spliced Trucker utilizes ADSB ANDERSSON BELL wool fabric with non-stretch denim to form a slightly oversized jacket that weaves in iconic Levi’s® features, like Type II pleating at the center front. For a boxy, slimmer fit, the Half Trucker shows off intricate features – open lacing at the shoulders and a bustier front that exemplifies its design ethos of mixing styles and materials. Both jackets feature a special co-branded backpatch on the back.
The two new pairs of jeans offer clever interpretations of beloved Levi’s® denim. Playing with pattern with “misplaced” pockets and asymmetrical features, the Overlay Jean and Baggy Jean reimagine classic Levi’s® features through the ADSB ANDERSSON BELL future-forward fashion lens. The deconstructed and reconstructed Overlay Jean offers an overlapping front closure while the Baggy Jean comes with a contrast yoke and frayed details. Both come with a co-branded patch on the wearer’s back right.
With an organic wavy, patchwork design and frayed edging, the Mini Dress is a truly unique piece. The back’s thoughtful details –shirred portion for a better fit and double straps (halter back closure, plus adjustable spaghetti straps – are sure to surprise. The Cinched Blouse looks minimalist in a monochrome neutral, but offers an unexpected twist with a triangle shaped silhouette and an asymmetrical back yoke. The ecru herringbone woven blouse has functional flap pockets and a soft hand feel.
Finally, the two Second Skin tops pay homage to Levi’s® heritage with a waistband print and sublimation print of Levi’s® archival artwork. On the first, the graphic and bold print juxtaposes the sleek simplicity of the fit and adds vibrance to a jeans and tee look. On the second, iconic denim details are deconstructed and printed as a trompe-l’œil on smooth, soft high-stretch fabric.
The Levi’s® x ADSB ANDERSSON BELL collection launches Friday, October 4th on ADSB ANDERSSON BELL and Saturday, October 5th on levi.co.za, and Sandton City.
About the Levi’s® brand
The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans have become one of the most recognizable garments of clothing in the world—capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading denim and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style. For more information about the Levi’s® brand, its products and stores, please visit levi.com.
About Levi Strauss & Co.
Levi Strauss & Co. is one of the world’s largest brand-name apparel companies and a global leader in denim. The company designs and markets jeans, casual wear and related accessories for men, women and children under the Levi’s®, Dockers®, Levi Strauss Signature™ and Beyond Yoga® brands. Its products are sold in more than 110 countries worldwide through a combination of chain retailers, department stores, online sites, and a global footprint of approximately 3,200 brand-dedicated stores and shop-in-shops. Levi Strauss & Co.’s reported 2023 net revenues were $6.2 billion. For more information, go to http://levistrauss.com, and for company news and announcements go to http://investors.levistrauss.com.
About ADSB ANDERSSON BELL
Seoul, 2014 – ADSB ANDERSSON BELL, a distinguished fashion brand, was established by a Creative Director inspired by the compelling contrast between Korean and Scandinavian cultures. The name “ADSB ANDERSSON BELL” encapsulates this unique blend: “Andersson,” derived from a traditional Swedish surname, and “Bell,” representing the iconic temple bells of Korea. Together, these elements symbolize the harmonious integration of two contrasting cultural legacies.
ADSB ANDERSSON BELL is committed to redefining contemporary fashion by seamlessly incorporating diverse cultural characteristics. The brand embodies a unique balance and a refined sensibility that challenges conventional Korean aesthetics. Its core philosophy emphasizes the importance of transcending tradition, uniting disparate or opposing elements to uncover unexpected and exquisite beauty.
Through its innovative designs, ADSB ANDERSSON BELL aspires to convey the exhilarating moment when new ideas emerge, encouraging wearers to embrace creativity and individuality.
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