27th September 2021: South African television personality and social media sensation Thulasizwe Siphiwe Dambuza professionally known Lasizwe, took to social media to announce an exciting partnership. The star is partnering with Steers, one of South Africa’s most recognisable burger brands, in a newly announced campaign that sees his famed character Nomatriquency getting a job at the brand.


Lasizwe is known for his hilarious videos, MTV reality show and his ever expanding online footprint with his recently released “Drink or Tell the Truth” Youtube talk show where he invites celebrities and asks burning questions about their personal lives. In the teaser clip for the #NomatriquencyxSteers campaign we see ‘Nomatriquency’ waking up feeling exited, preparing for her first job as a supervisor at Steers. The hilarious trailer shows Triqy baby’ dramatically entering a Steers store for her first day at work and engaging customers at the Steers Drive Thru in ways only Nomatriquency can.


“It feels so amazing to be part of this project. Nomatriquency has a new job ya’ll and you are all going to hear about!” commented Lasizwe “This campaign is really one of my biggest projects to date and I can wait for people to engage with it on social media while finding out more about Steers. We are taking this too the next level!” he added.


#NomatriquencyxSteers promises to shake things up in an innovative campaign that is set to inform, educate and entertain consumers in a unique digital series that was produced by Lasizwe’s production company TD Media. The 3 part digital series will be rolled out on social media throughout October and Lasizwe will also embark on a national tour that is set to kick off in Cape Town this weekend.


“We are really excited to partner with Lasizwe and his character Nomatriquency on this campaign. Lasizwe’s work on social media is incredible and authentic and we are looking forward to growing the partnership” commented Steers Brand Manager Kutloano Dingaan. “The aim is to of this partnership is to educate consumers on a range of our products including our newly introduced Drive Thru restaurants across the country and our Steers App”


Congratulations to Lasizwe on the new gig! Follow Lasizwe and Steers on social media to find out more.
Hashtag – #NomatriquencyXSteers
Steers – @steers.sa (IG) & SteersSA (TW)
Lasizwe – @Lasizwe( IG,TW & Tik Tok)

Hip Hop 411

View all posts