KATSEYE’S DEBUT EP, SIS (SOFT IS STRONG), SET FOR AUGUST 16 RELEASE
VIA HYBE x GEFFEN RECORDS
FIRST SINGLE “DEBUT” IS OUT TODAY ALONG WITH OFFICIAL VIDEO
PREMIERING THIS SUMMER, NETFLIX DOCUSERIES “POP STAR ACADEMY: KATSEYE” TELLS STORY OF THE FIRST GLOBAL GIRL GROUP FORMED WITH KPOP ARTIST DEVELOPMENT METHODS
KATSEYE TO PERFORM DURING THE PRE-SHOW AT KCON LA 2024 ON JULY 28
KATSEYE, the first-ever global girl group formed using KPOP artist development methodologies, will release its debut EP, SIS (Soft Is Strong), on August 16 via HYBE x Geffen Records. Pre-save / pre-order HERE.
SIS (Soft Is Strong), the EP’s title, reflects one of KATSEYE’s core beliefs – Soft Is Strong – and also nods to the sisterhood they’ve forged, despite coming from immensely different cultures. The six members of KATSEYE are: DANIELA (Atlanta, GA USA); LARA (Los Angeles, CA USA); MANON (Zurich, Switzerland); MEGAN (Honolulu, HI USA); SOPHIA (Manila, Philippines); and YOONCHAE (Seoul, South Korea).
KATSEYE makes a bold entrance with “Debut,” their first single. The girls trade lines seamlessly, revealing their vocal prowess and individual personalities, on the vibrant, rhythmic pop anthem. The song was written by OneRepublic’s Ryan Tedder along with Omer Fedi, Tyler Spry, and Grant Boutin. Tedder, Spry, and Boutin also produced the track. Listen HERE.
In the colorful, exuberant official video for “Debut,” which premiered today, KATSEYE stops traffic and defies gravity with a dynamic, choreographed performance of the song. Watch HERE. Shot in Medellin, Colombia, the video was directed by French-born, Lisbon and Los Angeles-based filmmaker Gregory Ohrel. Known for his global perspective, Ohrel helmed the videos for Residente’s “This Is Not America” Ft. Ibeyi, which won the 2022 Grand Prix for Entertainment Lions for Music award at Cannes Lion and a Latin GRAMMY® award, and Jain’s “Makeba,” named Music Video of the Year at the Victoires de la Musique and nominated for a GRAMMY.
The Netflix docuseries “Pop Star Academy: KATSEYE,” which follows the year-long process of creating this one-of-a-kind girl group, will premiere this summer. With unprecedented access, the series will be a compelling portrayal of the journey to global stardom, including insight into the unique training and development program from HYBE and Geffen Records. The series was directed by Nadia Hallgren (Becoming) and produced by HYBE, Interscope Films and Boardwalk Pictures.
KATSEYE will perform during the pre-show at KCON LA 2024 – an annual KPOP fan and artist festival that will take place July 26-28 at Crypto.Com Arena in Los Angeles. Vogue declared, “KATSEYE’s members are out to change the look and sound of modern pop as we know it.” PEOPLE observed, “Feminine, powerful and unique is the only way to describe the hot new girl group that is KATSEYE.”
With “Debut,” their journey has just begun. Look for KATSEYE’s second single to drop in July.
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About HYBE x Geffen Records:
In February 2021, HYBE (formerly Big Hit Entertainment) and UMG’s Geffen Records officially announced their strategic joint venture partnership — an unprecedented collaboration between an esteemed U.S. record label and the leading K-pop and entertainment lifestyle platform company, brought together to create the world’s first U.S.-based, global girl group modeled on the world-renowned K-pop training & development system. This marked the first time a U.S. record label and a K-pop entertainment company were uniting to combine their expertise in artist discovery and development, and music production to assemble, develop, and introduce a group from ground zero. The November 2021 announcement of the first-ever HYBE x Geffen Global Girl Group Audition that followed kicked off the historic JV. Combining HYBE’s global expertise to lead the discovery, training, and development of the group, fan content production processes, and engagement with fans around the world, with Geffen Records’ extensive industry network and partners to oversee the music production, marketing, and global distribution operations, the JV aims to debut a new girl group that will transcend national, cultural, and artistic boundaries.
About HYBE:
HYBE, rebranded from Big Hit Entertainment in March 2021, is a global entertainment lifestyle platform company that seeks boundless expansion in order to innovate the music industry. Ever since, HYBE has been expanding its multi-label system including BIGHIT MUSIC, BELIFT LAB, SOURCE MUSIC, PLEDIS Entertainment, KOZ ENTERTAINMENT, ADOR, HYBE LABELS JAPAN, NAECO, while HYBE AMERICA also manages its affiliate labels including Big Machine Label Group. In addition to the label business, HYBE established an integrated structure with its solution business that creates concert, video content, game, original story, and retail, as well as a platform business through Weverse, a global fandom platform. Composed of its three headquarters based in Korea, Japan, and the US, the company works towards bringing innovative change throughout the global music industry.
About Interscope Geffen A&M:
Combining the legacies of three of the most influential record labels in modern music history, Interscope Geffen A&M embarked on a new tradition of musical achievement with its unification on January 1, 1999. Headed by Chairman & CEO John Janick, Interscope Geffen A&M is a major force in global music, developing chart-topping artists across a wide range of musical genres including rock, rap, pop and alternative. Interscope Geffen A&M is part of Universal Music Group, the world’s largest music company.
About Netflix:
Netflix is one of the world’s leading entertainment services with over 238 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
About Boardwalk Pictures
Boardwalk Pictures is an award-winning production company that creates non-fiction, character-driven entertainment for audiences across the globe. As creators and producers of some of today’s most recognizable premium television shows and feature films, Boardwalk Pictures continues to push the boundaries of unscripted entertainment.
Follow KATSEYE
YouTube: https://www.youtube.com/@katseyeworld
Instagram: http://instagram.com/katseyeworld
TikTok: https://www.tiktok.com/@katseyeworld
X: http://twitter.com/katseyeworld
Weverse: https://weverse.io/katseye/feed
Official Website: https://katseye.world/
Newsletter: https://KATSEYE.lnk.to/SignUpID
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