“Two or three years ago Quaker Oats came to me to endorse Van Kamp’s pork and beans — Beanee Weenees, I think it was called,” Jordan explained. “You ever heard of Beanee Weenees pork and beans? It was close to a million bucks a year. I’m saying, Beanee Weenees? How can I stand in front of a camera and say I’ll eat Beanee Weenees?”
The Chicago Bulls legend also explained how he had a deal with Johnson hair care products, although he ended up removing himself from the deal after his hair started to thin. For Jordan, attaching himself to products that represented him was important.
“If I wanted to be a hardnosed businessman, I could have been in a lot of deals, like the one with Johnson Products,” Jordan said. “I had a deal with them for their hair-care products. I had two or three more years on that deal when I started losing my hair. So I forfeited the deal. But if I had wanted to be greedy, I could’ve said, Screw you, you didn’t know my hair was falling out so you owe me money. But I didn’t.”
With a net worth of $1.65 billion, we can see why Jordan is considered such an astute businessman.