INTRODUCING LIFESIZE TEDDY – RAPPER, VOCALIST AND POET

LISTEN: ‘Lifesize Teddy’

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Lifesize Teddy, the newest signing to Africa’s No.1 record label Mavin Records has released her self-titled debut EP alongside a visual for its lead track ‘Hypnotic’.

A self-assured and boldly audacious declaration of Lifesize Teddy’s talent and artistic vision, her debut EP is a project that sees the 23-year old rapper, singer/songwriter and poet announce herself as a complex and layered young woman with various multitudes and a penchant for clairvoyance.

Across its 5 cutting-edge and inventive tracks, Lifesize Teddy effortlessly switches between modes of rapping, singing and spoken word poetry over a sonic bedding that musically spans Hip-Hop, Alternative R&B, afro-pop, electronic and alte sounds. Underlying each track is an unmitigated and striking confidence in her delivery that is further aided by a singular and free-spirited perspective.

Speaking on what the project’s arrival means to her, Lifesize Teddy said: “I believe in my tongue, I prophesize a lot. I started calling myself a prophecy because the further I went in my life, the more I realized that what I am and what I do is meant to be.  I constantly decide where I want to go and who I want to be and I fight for it”

The project’s first single ‘Hypnotic’ is a decadent and fearlessly expressive club track about being the life of the party and reveling in the freedom that comes with feeling comfortable in one’s body and sexuality. Produced by Andre Vibez (Rema, Ayra Starr, Omah Lay), the track’s off-kilter production is a melting point of Afro-inspired Hip-Hop swaggering. Underpinned by dancehall-infused rhythms that are tightly peppered with arabic and middle eastern sensibilities.

Speaking on the track, Lifesize Teddy said: “Writing this record was a thrill. I want whoever listens to feel the rush and embody being THE MOMENT. Being the driver of your own vibe and staying turnt. Hypnotic is all about freedom in the utmost way”.

Directed by Jyde Ajala (Asake, CKay, Don Toliver), the accompanying visual brings to life the song’s hedonistic and pleasure-seeking aura. The concept’s narrative centers around Teddy as she leads the crashing of a lackluster school party with her crew of outcasts. Upon her arrival, Teddy’s boisterous and rebellious attitude gives way to the party transforming into an energetic and bustling occasion. 

The video experiments with supernatural and spooky undertones that at once is an homage to her hometown of Port Harcourt, while also presenting Teddy as a confident, fashion-forward and futuristic artist.

A disruptor, an outlier and proudly unconventional, Lifesize Teddy is on a mission to revolutionize contemporary African music and elevate the status of local Hip-Hop music in those regions. Inspired by the hard-worn journeys of unsung African Hip-Hop progenitors Naeto C, Ladipoe, Sasha P and Eva Alordiah, Lifesize Teddy is the superstar MC Africa’s music industry has been waiting for.

Lifesize Teddy was born in Rivers State, Nigeria and raised in Bonny Island, Port Harcourt. She was raised on an eclectic musical diet comprising Eve, Nicki Minaj, Kanye West, 2pac, Shania Twain, Lucky Dube, Osita Osadebe, Brandy and Diana Ross. Lifesize Teddy’s musical foundations were largely shaped by her mother who was an English literature teacher and unpublished author. Following in her literary footsteps, she soon began writing poetry to channel her intense emotions before turning to the artform of rap.

After a chance IG interaction with Ladipoe parlayed into her opening for him in 2018, Lifesize Teddy was first brought into the Mavin Records fold in 2020 when she joined their artist development academy. Over a 3-year span, she was groomed and primed to be a star with the full package. Taking classes in everything from knowing how to perform with a live band, media coaching to songwriting, choreography and movement direction all before graduating to become part of the label’s star studded roster.

Having spearheaded the careers of luminaries Rema, Ayra Starr, Tiwa Savage, Wande Coal and  D’Banj, Don Jazzy and Mavin Records are set to launch yet another superstar in  Lifesize Teddy. A move that will no doubt extend the label’s dominance in the wake of the company’s recent milestone celebrating a decade in business.

Speaking on what Lifesize Teddy brings to the Mavin Records musical conglomerate, Founder and CEO Don Jazzy said: “Lifesize Teddy’s journey from the Mavin Academy to the release of her debut EP is a testament to the power of mentorship and artist development. Her willingness to learn and continually push boundaries is evident in the diverse and captivating tracks on this project. She embodies the spirit of the academy and serves as an inspiration to aspiring artists everywhere. I am excited for the future ahead of her!”

TRACKLIST

1. Air
2. Butterflies
3. Hypnotic
4. John Wick
5. Prophecy

To find out more about Lifesize Teddy , go to:

Instagram / YouTube / Facebook / Twitter / TikTok