Johannesburg, Friday, 7 February 2025 –South African hip-hop heavyweight Frank Casino is back with a bang with 25K, unveiling the highly anticipated music video for Pretty MF, a standout track from his debut album, By Design​. The visuals mark his triumphant return to the screen, bringing fans a striking, mature evolution of his signature aesthetic.
A hard-hitting anthem taken from an album that captures the duality of Johannesburg’s vibrancy and material excess, Pretty MF embodies the essence of Casino’s storytelling—unfiltered, confident, and unapologetic​. Filmed in the raw, unfiltered energy of downtown Johannesburg, the Pretty MF music video captures the essence of hip-hop in its purest form. Taking a bold, spontaneous approach, Casino and his team pulled up to locations without permits, embracing an authentic, guerrilla-style shoot that echoes the rebellious spirit of the genre.
True to his signature artistic approach, the video weaves both literal and figurative storytelling, employing split-screen effects and a glass platform setup for dynamic, unconventional shots. The visuals feel like an extension of By Design, a project that saw Casino reflect on the highs and lows of his journey, his search for deeper meaning, and his place in the ever-evolving hip-hop landscape​.
Adding to the moment, Baby Daiz makes a special cameo, arriving straight from the airport to join the shoot—an impromptu display of camaraderie reminiscent of the late Riky Rick’s unwavering support for fellow artists.
Hip-Hop’s Pure Essence Revived: Frank Casino’s ‘Pretty MF’ Music Video Arrives
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Johannesburg, Friday, 7 February 2025 –South African hip-hop heavyweight Frank Casino is back with a bang with 25K, unveiling the highly anticipated music video for Pretty MF, a standout track from his debut album, By Design​. The visuals mark his triumphant return to the screen, bringing fans a striking, mature evolution of his signature aesthetic.
A hard-hitting anthem taken from an album that captures the duality of Johannesburg’s vibrancy and material excess, Pretty MF embodies the essence of Casino’s storytelling—unfiltered, confident, and unapologetic​. Filmed in the raw, unfiltered energy of downtown Johannesburg, the Pretty MF music video captures the essence of hip-hop in its purest form. Taking a bold, spontaneous approach, Casino and his team pulled up to locations without permits, embracing an authentic, guerrilla-style shoot that echoes the rebellious spirit of the genre.
True to his signature artistic approach, the video weaves both literal and figurative storytelling, employing split-screen effects and a glass platform setup for dynamic, unconventional shots. The visuals feel like an extension of By Design, a project that saw Casino reflect on the highs and lows of his journey, his search for deeper meaning, and his place in the ever-evolving hip-hop landscape​.
Adding to the moment, Baby Daiz makes a special cameo, arriving straight from the airport to join the shoot—an impromptu display of camaraderie reminiscent of the late Riky Rick’s unwavering support for fellow artists.
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