Johannesburg, Tuesday, 3 May 2022 – Internationally recognised creative entertainment agency Vth Season, known for honing raw musical talents to award-winning brands, welcomes African Soul enthusiast, singer, songwriter, musician performer, and isiXhosa excellence, Yallunder.
The “Uthando Lwam” hitmaker, formerly of the 1020 Cartel, joins an exceptional roster, boasting a melting pot of genre-bending innovators, namely Ami Faku, AKA, Manu WorldStar, Benny Afroe, S.O.N, Zādok, Nhlonipho, Kekelingo and others. The wealth of knowledge and diligence she has gained through working with award-winning artist Sjava, and award-winning producer Ruff, will prove advantageous in her tenure with Vth Season.
“This step shows my growth as an Artist. I think I’m at an advantage of already being established, so hopefully, this will continue to drive and push me towards a greater goal.” shares Yallunder.
“We are elated to have Yallunder partner with us to advance her career. We have been watching her career since her debut and subsequent features. She is an incredible artist. Her talent, personality, and current position as a rising star in the African Soul Music scene makes strategic sense for us. We’re looking forward to promoting and touring her upcoming single ‘Emaphupheni Am’ produced by Nhlonipho” shares Benza of Vth Season.
Emaphupheni Am (In My Dreams), scheduled for release this Friday, the 6th of May, is an ode to newly lost love. Composed through a first-person account, Yallunder unpacks a heart-breaking tale of budding love between her and her suitor, whose promising magic was suddenly cut short by pride. Admitting that both their egos were not worth losing every element that made their relationship special, the ellipsis that rests between their unresolved feelings finds a new home where their peculiar honeymoon phase manifests through seeing and conversing with each other in their dreams.
Having accumulated accolades from multiple award committees such as the South African Music Awards (SAMAs), Metro FM Awards, MTV Africa Music Awards (MAMA’s), Black Entertainment Television (BET) Awards, and MTV Europe Music Awards, Vth Season is vested in establishing her as an unrivalled benchmark of African Soul amongst her musical peers.
Connect with Yallunder for the latest music updates and witness her momentous rise to prominence under the expert guidance and service of Vth Season.
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