Shopping in Jozi is about to get a whole lot more fun. Known for its hustle, bustle, and unstoppable energy, Johannesburg is a city that thrives on creativity, rhythm, and community spirit. From 30 July to 31 October 2025, SPAR is tapping into that pulse with the launch of the “My Jozi My SPAR Dance Edition” challenge – giving shoppers the chance to swap their trolleys for dance moves and compete for a grand prize of R20,000.
The campaign transforms everyday grocery runs into a celebration of Jozi’s unique vibe – turning store aisles into dance floors and inviting shoppers to bring their best moves to life. Participants are encouraged to film creative dance videos in their local SPAR, post them on TikTok, tag @MySPAR, and use the hashtag #MyJoziSPARDance. To show off local pride, entries must also include the hashtag of the specific store where the video was filmed (e.g., #SPARBroadacres).
Maxine D’Amico, Inland Promotions & Advertising Manager at SPAR, says:
“We wanted to turn shopping into more than a routine – into a moment of joy. Jozi is all about energy, creativity, and community spirit, and this campaign captures that perfectly.”
Entries will be judged on creativity, originality, and Jozi flair, with one talented dancer walking away with the R20,000 grand prize.
Beyond the competition, the challenge aims to celebrate the magic of Johannesburg, bring communities together, and cement SPAR’s reputation as a dynamic and community-focused brand that knows how to keep things fresh and fun.
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