Johannesburg. In celebration of world vodka day, Mzansi’s most loved vodka brand, Smirnoff, introduced its newest offering, Smirnoff Infusions. The celebration was reeled in with a one of a kind experience to set the tone for this delectable blend of naturally infused flavours.
South Africa’s biggest, Smirnoff celebrated the day by whisking guests away to a secret location and giving them a sensory experience of a naturally infused occasion. From hot air balloons to a rooftop deck only to reveal the delectable blend and newest addition to the brand portfolio, Smirnoff Infusions. All guests guest rose to the occasion and amongst them was actress and media personality, Mbali Nkosi, actor Wiseman Zither and television personality, Bobby Blanco, also spotted was the much-loved social media personality, Sinethemba Duma to mention a few.
“Since its inception in 2009, World Vodka Day has become a worldwide sensation that presents an opportunity for consumers to raise their glasses to one of the world’s favourite spirits. This day sees connoisseurs from around the world come together to enjoy vodka in various forms and this year, Smirnoff Infusions made a bold statement with its arrival in the SA market.” Shares Innovations MarketingManager, Thembeka Mgobozi
Smirnoff Portfolio Manager Greg Tabane said “We’re thrilled to bring the new Smirnoff Infusions to the South African market and the new offering taps into the growing demand from consumers for great-tasting drinks with a delight of flavour to be enjoyed at a tasteful daytime occasion. We are encouraging consumers to soak up the summer sun with a cocktail in hand, surrounded by friends and family, and always enjoying responsibly.”
SMIRNOFF INFUSIONSA NEW RANGE OF EASY DRINKING, WELL BALANCED SPIRITS INFUSED WITH NATURAL FLAVOURS
Enjoy over ice or mixed with tonic and a wedge of fruit. Available in 750ml, 30% ABV in the following flavours:
• Raspberry, Passion Fruit and Lime
Pineapple, Cranberry and Lemon
Smirnoff Infusions is a new range of easy drinking, well balanced spirits infused with Natural flavours. Can be enjoyed over ice or mixed with tonic and a wedge of fruit while drinking responsibly. Available in 750ml, 30% ABV in the following flavours:
• Raspberry, Passion Fruit and Lime
• Pineapple, Cranberry and Lemon
Follow the Smirnoff Infusions experience on our social media platforms @smirnoffsa Instagram and Twitter using the hashtag #SmirnoffInfusions.
Not For Persons Under The Age Of 18
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About Smirnoff 1818
Smirnoff 1818 is the purest form of vodka and one of the bestselling spirit brands in the world. Distilled from the finest spirits and uniquely filtered, Smirnoff 1818 is a widely popular vodka with a crisp, clean taste.
ABOUT DIAGEO:
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, J&B, The Singleton, Talisker & Lagavulin whiskies, Smirnoff, Cîroc, and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray, and Guinness. Our ambition is to create the best-performing, most trusted, and respected consumer products in the world, while our purpose is to celebrate life, every day, everywhere.
As a global company, our products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and our performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for more information, initiatives, and ways to share best practices.
Celebrating life, every day, everywhere.
