CASTLE LAGER UNITES THE NATION THROUGH SPORTS
Johannesburg, 24 March 2019: South Africa’s homegrown beer, Castle Lager has officially announced an iconic supporters’ jersey for all sports loving enthusiasts alike. The uniquely threaded supporter gear which is made up of prudently selected jersey strips from six unifying sporting moments in South Africa, was revealed at the Nelson Mandela Square ahead of Bafana Bafana’s Africa Cup Of Nations (AFCON) qualifier against Libya. The selected iconic moments woven into the jersey are the 1995 Rugby World Cup; 1996 AFCON; 1998 International Cricket Cup Champions Trophy, 2007 Rugby World Cup, 438 ODI and the 2010 Football World Cup.
Over the years, Castle Lager has managed to solidify its position as a national unifier through sports. The live football viewing session, which was attended by representatives of all three (3) national sporting teams, is the first step that the much-loved beer brand is taking in ensuring that fans are ropped into the pride of a nation. This newly revealed supporter’s jersey was manufactured with a strong intention to inspire the national teams and simultaneously fuel fan passion by providing them with an item that can be physically worn, thus weaving together a fabric of this nation.
Speaking ahead of the jersey reveal and live match viewing, Castle Lager Brand Director Vaughan Croeser said “This is a massive year for Football, Cricket and Rugby and it is rare to have all three senior national teams, potentially participate in major international tournaments in a single calendar year.
We are the only brand in South Africa that sponsors all three major national teams and as a result of such a truly empowering responsibility coupled with our belief in national unity, it was only befitting that we mark the year with a gesture that bears a significance.” continued Croeser.
“There is absolutely nothing else that can bring people together like sports. We are thrilled about this big sporting year, and it’s potential to bring South Africans closer together. We are also excited about our jersey and the effect it will have on the teams when the fans are beaming with pride as they represent the country. With this jersey, we want to become one nation, drinking one beer, behind team South Africa ” added Croeser.
In attendance at the jersey reveal and live viewing was injured Bafana Bafana goalkeeper Itumeleng Khune, who was optimistic of the side’s chances “I believe the boys have what it takes to qualify. We are all aware what such competitions mean to all South Africans. This goes for us at Bafana Bafana as well as my fellow countrymen seated here with me (Springboks Prop – Trevor Nyakane and Themba Bavuma – Protea’s Batsman).” said Khune. “As both the teams head into their respective World Cups, I stand with the millions of South Africans in support of their journeys. I am very optimistic of our chances at success in both World Cups and even the African Cup of Nations.” concluded the goalkeeper.
To kick-start the campaign, consumers at the public viewing were all gifted with the #OneNationOneBeer jersey. South Africans who would like to show their support for all three national teams can do so by purchasing a Castle Lager that is perfectly created to satisfy the South African thirst and they will win themselves the iconic jersey.
Sports fans can get the supporters jersey from the 15th of May 2019, by purchasing the uniquely designed limited edition One Nation One Jersey One beer packaging on the Castle Lager 500ml cans which will feature a collector’s series of the six greatest sporting moments. The 340ml and 750ml bottles will feature limited edition designs.