Yesterday, Mother Nature invited and gathered Cape Union Mart’s fashion friends and family to officially launch the exclusive Rare Earth collectionMade for women, by women, the event was held at the picturesque Lawns at Roundhouse in Camps Bay to showcase looks that are perfect for any occasion whether indoors or out.

The launch was hosted by TV and Radio Personality, Mishka Loesch, who immersed guests such as Jo-Ann Strauss, Donnalee Roberts and Tracey Lange (to mention a few), on the comfortability, sustainability and timelessness garments that are Rare Earth piecesFor unique and homegrown prints with sustainable fabrics and classic, flattering silhouettes, visit or shop at your nearest Cape Union Mart store.


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Hip-Hop 411 is a full service media production agency that is solely focused on content creation for Social Media, Web TV, Video On Demand (VOD) and Television. Hip-Hop 411 is passionate about creating content that displays the best of what South Africa, Africa and what the global pop culture has to offer, giving young creatives a platform and opportunity to showcase their talents to the rest of the world with a unique and authentic South African experience. The company specializes in pre-production, post production, music production, events production, and all visual audio content. Hip-Hop 411 is 100% black owned and prides itself in using the latest in digital and visual effects technology available on the market to give you the best visual experience.

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