While rooted in heritage and tradition, the Levi’s® brand continuously looks for new ways to offer fresh, new styles. Leveraging the brand’s long history as a leader in classic silhouettes and design innovation, the ’24 Spring/Summer collection introduces a range of new fits that offer comfort, elegance, and versatility. The collection’s fresh fits include the 555™ Relaxed Straight for men and the XL Straight for women.
A roomy classic inspired by the straight cuts of the ’90s, the new 555™ Relaxed Straight jeans are timeless and endlessly wearable. Offered in a range of clean washes and even a utility-inspired fit, they sit at the waist, stack at the hem, and remain relaxed through the seat and thigh. They looked good then and they look good now in a wide range of looks.
Leaning into the renewed appetite for looser denim fits, a style staple that has been adopted by all body types and genders, the new XL Straight for women promises casual comfort on stylishly relaxed, loose-fitting jeans. Made with authentic 440g denim, the mid-rise jeans are loose through the hip and thigh with a wide, straight leg. The fresh and versatile oversized fit even comes with a removable self-belt.
he ’24 Spring/Summer collection’s new fits are available for purchase worldwide now on Levi.com and the Levi’s® App. The 555™ Relaxed Straight and XL Straight fits are now available at these Levi’s® Stores: Brooklyn Mall, Cape Town CBD, Cavendish, Pavilion, Centurion, V&A Waterfront, Canal Walk, Gateway, Fourways, Ilanga Mall, Menlyn, Eastgate, Mall of Africa, Mall of the North, Sandton, Clearwater, Cresta, and The Zone @ Rosebank.
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About the Levi’s® brand
The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans have become one of the most recognizable garments of clothing in the world—capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading denim and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style. For more information about the Levi’s® brand, its products and stores, please visit levi.com.
About Levi Strauss & Co.
Levi Strauss & Co. is one of the world’s largest brand-name apparel companies and a global leader in denim. The company designs and markets jeans, casual wear and related accessories for men, women and children under the Levi’s®, Dockers®, Levi Strauss Signature™ and Beyond Yoga® brands. Its products are sold in more than 110 countries worldwide through a combination of chain retailers, department stores, online sites, and a global footprint of approximately 3,200 brand-dedicated stores and shop-in-shops. Levi Strauss & Co.’s reported 2023 net revenues were $6.2 billion. For more information, go to http://levistrauss.com, and for company news and announcements go to http://investors.levistrauss.com.
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