LG Electronics (LG) today unveiled an uncompromising media powerhouse designed for today’s generation of storytellers that prefer communicating using visuals and video on social media. The latest iteration of the company’s acclaimed V series, the LG V40 ThinQ, features five cameras and redefines the standard of smartphone photography.

The LG V40 ThinQ retains the V series design philosophy with an improved 6.4-inch FullVision OLED display and even slimmer bezels than before. Powered by the Qualcomm® Snapdragon™ 845 Mobile Platform paired with 6GB of RAM and 128GB of internal storage, the LG V40 ThinQ again delivers the innovations that has made the LG V series a favorite among power users. Seeing the Light with Five Cameras In order to deliver a standout smartphone for today’s content-creating social generation, LG designed the LG V40 ThinQ from the ground up to deliver a truly all-encompassing smartphone camera experience.

The LG V40 ThinQ features a rear camera module with three different lenses: 16MP super wide-angle, 12MP standard angle and 12MP telephoto. The three lenses allow for shutterbugs to frame different shots without changing position relative to the subject. The 107-degree super wide-angle lens captures subjects with more of the background with ease, while the telephoto with 2x optical zoom (or 3.2x the zoom of the wide-angle lens) takes clear shots from distance without a loss in image quality.

The Triple Shot feature stitches together the images captured with each of the three lenses into a short video file for easy sharing. The front camera module features a 5MP wide-angle lens and 8MP standard angle that work in tandem to create the perfect bokeh effect with an on-screen slider to adjust the amount of background blur. Other features allow selfie lovers to personalise their photos with more unique lighting and special effects. The pixel size of the main rear camera sensor has been improved by about 40 percent compared to the LG V30, increasing from 1μm to 1.4μm, while the image sensor is more than 18 percent larger than in the LG V30. In addition to delivering the sharpest and brightest images of any LG smartphone camera, the F1.5 aperture of the main camera delivers greater depth of field, half the shutter lag and significantly faster burst mode compared to the LG V30.

What’s more, Dual PDAF (Phase Detection Auto Focus) delivers automatic focusing that is 50 percent faster, about twice as fast as the industry average. The advanced HDR feature analyses and determines the right exposure settings to create perfectly lit shots, eliminating overexposed backgrounds or underexposed subjects. Subjects are always in perfect focus because the camera checks sharpness continuously until the shutter button is depressed. LG upgraded the camera in the LG V40 ThinQ to be even more powerful and intuitive than ever to deliver the best color, composition, white balance and shutter speed.

The AI CAM’s new AI Composition feature taps into the phone’s intelligence to frame, capture and recommend an alternative shot to the one taken by the user. AI Auto White Balance (AI AWB) automatically adjusts the color temperature across different lighting situations while AI Shutter selects the right shutter speed, especially useful when trying to capture fast-moving subjects. Other new features such as Cine Shot, 3D Light Effect, Makeup Pro, Custom Backdrop, My Avatar and AR Emoji make photography on the LG V40 ThinQ a whole new experience.

Cine Shot makes creating cinemagraphs – images with animation – incredibly easy and fun. Simply shoot a short video with any of the phone’s three rear cameras and “paint” the area to be animated with a finger and the result will be sure to amaze. 3D Light Effect changes the tone of a photo with professional-looking lighting, touch up any selfie with different looks using Makeup Pro or entirely change the background of a selfie with Custom Backdrop.

For those who love all things augmented reality, create and share personalised emojis with My Avatar and AR Emoji using one’s own face or one of the provided characters. Immersive Sight and Sound

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Hip-Hop 411 is a full service media production agency that is focused on content creation for social media, web TV and television. Hip-Hop 411 is passionate about creating content that displays the best of what the South Africa, African, and the global pop culture has to offer, giving young creatives a platform to showcase their talents and the rest of the world a unique and authentic South African experience. The company specialises in pre-production, production, post production, events, music and all visual and audio content. Hip-Hop 411 is 100% black owned and prides itself in using the latest in digital and visual effects technology available on the market to give the best visual experience.

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