Castle Lite has done it again! They unlocked the extraordinary by making the impossible possible for their fans. The events unfolded at the brands first ever Pop Up store, which took place simultaneously in Johannesburg and Durban. This one of a kind launch event reached an exhilarating climax when the brand unlocked POST MALONE as the headline act who will be leading the pack at the TicketPro Dome on Tuesday, 18 June 2019. Having burst into the music scene in 2013, American rapper, producer, singer and songwriter Austin Richard Post who is known professionally as Post Malone has undoubtedly earned his recognition and respect in Hip Hop as he successfully and patiently wrote his own rules of the game. The multi-award winning Malone as he is affectionately referred to by millions of fans across the globe will be bringing stage presence, excitement and world class entertainment to the Castle Lite unlocks stage. True to the brands innovative nature and pushing boundaries, this year Castle Lite will thrill consumers with an epic extra cold two-day Hip Hop experience. Over and above the announcement of Malone, a second and unexpected announcement consisting of an additional day was unlocked. Day 1 of the two-day Hip Hop experience, will see consumers step into an immersive sub-zero experience featuring extra cold street culture, masterclasses, unforgettable performances, inspiring Cold Table Convos, Street Fashion and so much more. Hip Hop enthusiasts now have a place to congregate and share their love for all aspects of the culture. This unmissable experience will take place on Monday, 17 June 2019 and will be laced with artists from across the globe. Iconic Hip Hop guru, vanguard radio personality and founder of the Sway Cyphers, SWAY CALLOWAY will be an intergral part of the day one Castle Lite unlocks experience as he hosts the first ever Sway Cyphers in South Africa. Additionally, day one will feature culture influencer RIKY RICK, Bragga NADIA NAKAI, Mr Fill Up CASSPER NYOVEST, the multi-award winning NASTY C, heavyweight lyricist ROUGE and extra cold DJ’s AYANDA MVP and DJ PH to name a few across multiple stages. Speaking at the 2019 Unlocks launch was Castle Lite Brand Director, Silke Bucker “As a brand, Castle Lite consistently sets out to connect with our consumers and ensure that we understand how their world and passions continue to evolve. Our consumers are at the centre of our innovation and we are honoured to be able to solidly contribute to the Hip Hop culture. Through strategic efforts, we have recognised the value and growth that the brand has gone through with and within this dynamic culture.” expressed an enthused Bucker. “Our collaborations within the Hip Hop industry have expanded beyond music and our partnership with designer GalxBoy on Fashion, sneaker curator DM Customs on our limited edition sneakers and Sway Calloway on our day 1 are additions to the Casle Lite Unlocks experience that showcase how much we have evolved. We are anticipating a ground-breaking experience this year and looking forward to unlocking another first for Africa and the brand” concluded Bucker. While Day 1 still has many more surprises that will be unlocked at a later stage, be sure to catch this phenomenal line up consisting of Rouge, Riky Rick, Nasty C and Post Malone at this year’s Castle Lite Unlocks concert. This two-day distinctive experience, is not to be missed. Tickets for the Castle Lite Unlocks two-day experience will be available from WebTickets at 12 noon on Thursday, 4 April 2019 for both day one and two of the Castle Lite Unlocks experience. Ticket prices for day one are R250 and day two concert ticket prices start at R790. Limited two-day tickets are also available. For more information follow the official social media pages: Facebook: @CastleLite Twitter: @CastleLiteSA Instagram: @CastleLiteSA

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Hip-Hop 411 is a full service media production agency that is focused on content creation for social media, web TV and television. Hip-Hop 411 is passionate about creating content that displays the best of what the South Africa, African, and the global pop culture has to offer, giving young creatives a platform to showcase their talents and the rest of the world a unique and authentic South African experience. The company specialises in pre-production, production, post production, events, music and all visual and audio content. Hip-Hop 411 is 100% black owned and prides itself in using the latest in digital and visual effects technology available on the market to give the best visual experience.

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