For their latest campaign, Italian clothing brand Diesel taps hip-hop superstars Nicki Minaj and Gucci Mane for their anti-bullying campaign, Haute Couture. Comprised of several clothing garments and exclusive designs, the campaign also stars actors Bella Thorne, Tommy Dorfman and Yoo Ah-in, and model Jonathan Bellini.

The range of Diesel’s latest collection includes hoodies, denim jackets, t-shirts, long sleeve tees, bomber jackets, leather jackets and more. To go on-brand with Diesel’s fall 2018 campaign, the Italian-based company incorporates powerful slogans and statements throughout the entire collection to represents its current anti-bullying message. Nicki and Gucci can be seen a slew of Diesel’s campaign photos sporting the latest threads from the brand. While Nicki can be seen sporting a more elegant and dressed-up look, the Atlanta rapper is shown rocking a more laid back look consisting of tees and jeans.

In addition, portion of the proceeds from the sales of Diesel’s latest collection will go towards anti-bullying programs at the OTB foundation.

Diesel’s Haute Couture collection is now available for purchase at select Diesel retailers worldwide and online on diesel.com. Check out the the brand’s promotional campaign visual featuring the Barbz and Gucci below.


Hip Hop 411

View all posts

Add comment

Your email address will not be published. Required fields are marked *

Our Next Event

Hip-Hop 411 is a full service media production agency that is focused on content creation for social media, web TV and television. Hip-Hop 411 is passionate about creating content that displays the best of what the South Africa, African, and the global pop culture has to offer, giving young creatives a platform to showcase their talents and the rest of the world a unique and authentic South African experience. The company specialises in pre-production, production, post production, events, music and all visual and audio content. Hip-Hop 411 is 100% black owned and prides itself in using the latest in digital and visual effects technology available on the market to give the best visual experience.

Find out more